Reach 47 Global XR (Extended Reality) Industry Leaders with XR Association

Members are Leading Manufacturers of Virtual Realty, Augmented Reality, and Mixed Reality products (including Google, Meta, Microsoft, Sony Interactive Entertainment, Unity, Accenture, ArborXR, Avatar Dimension, BigRock Creative, Captivatar, and ChambersXR) along with Components and Peripherals Manufacturers, Enterprise Solutions Providers, Internet Infrastructure businesses, and Corporate End Users. XR Association (XRA) is a trade association representing companies across the extended‑reality (XR) industry — including virtual reality (VR), augmented reality (AR), mixed reality (MR), spatial computing and related immersive technologies. Its membership spans headset manufacturers, platform operators, component/peripheral companies, enterprise solution providers, infrastructure firms and corporate end‑users; as of 2025, XRA counts over 40 member companies. The association was founded in 2016 (as XRA’s public materials describe its formation by industry leaders such as major tech firms). XRA provides research, industry best practices, public‑policy advocacy, and networking — offering advertisers and sponsors access to a unified, influential, high‑tech audience that shapes the future of immersive experiences.