Reach 36,000 Firearms and Shooting Sports Enthusiasts with Texas State Rifle Association

Members include several tens of thousands of law-abiding Texans — hunters, competitive shooters, firearm owners and gun-rights supporters — ranging from individual gun owners to families, veterans, business-owners and clubs. Texas State Rifle Association (TSRA) is a Texas‑based organization representing gun owners, hunters, competitive shooters and supporters of Second Amendment rights across the state. Founded in the early 20th century, TSRA offers members access to shooting competitions, legislative advocacy, youth and women’s shooting programs, hunting events, and information via its magazine and newsletters. For advertisers and media buyers, TSRA represents a highly engaged, dedicated community with strong loyalty, considerable purchasing potential around firearms, hunting gear, outdoor lifestyle, and conservative‑leaning audiences — making it a valuable channel for marketing outdoor, sporting, and firearms‑adjacent products or services to a large Texas‑wide segment.

Build your audience

Premium Placements for Maximum Exposure

Leverage TSRA's exclusive digital platforms to reach industry leaders and decision-makers.
Our premium placements keep your brand front and center, where buying decisions are made.

Dedicated Eblast

Send a personalized message to TSRA's subscriber base, showcasing your products and services, driving traffic to your trade show booth, or promoting new content and resources.

Benefits:

Exclusivity – As the only advertiser, your brand enjoys 100% share of voice
Frequency – TSRA limits emails sent each month to increase focus
Creative Flexibility – Select from pre-designed templates or fully customize

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Website Advertising

Place your company directly in front of your target market of buyers and decision makers by advertising on TSRA's website. As members and other industry professionals come to TSRA for news, information and education, make sure they see your company.

Benefits:

Brand Safety – Your ads appear on trusted industry websites
Visibility – Your ad will be seen by TSRA's website visitors
Targeted Reach – Reduce wasted ad spend by reaching the right audience

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Audience Extension

Expand your reach beyond direct placements and target TSRA site visitors and email subscribers across the internet. By leveraging 1st party data, you keep your brand top of mind on thousands of websites, driving traffic back to your website.

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