Reach 15,000 Post-Acute and Long-Term Care Medical Professionals with Post-Acute and Long-Term Care Medical Association (PALTmed)

Members include medical directors, attending physicians, nurse practitioners, physician assistants, consultant pharmacists and other doctorate-prepared clinicians who work in skilled nursing facilities, long term and assisted living communities, home health agencies, hospice and other post-acute and long-term care settings. Their employment environments range from CCRC’s and PACE programs to rehabilitation centers and SNFs, where they hold roles in clinical leadership, practice management and interdisciplinary care. Post‑Acute and Long‑Term Care Medical Association (PALTmed) is a professional society representing physicians, nurse practitioners, physician assistants and other clinicians working in post‑acute and long‑term care settings including skilled nursing, assisted living, home care and hospice. Founded (via its predecessor organization) in 1977 and rebranded as PALTmed in 2024, the organization draws a dedicated, niche audience of clinical decision‑makers managing care for older adults and medically complex populations. With this audience’s focus on care quality, regulatory compliance, and facility leadership, PALTmed offers advertisers and sponsors access to a high‑loyalty, high‑professional‑engagement group whose purchasing behaviors and influence within care settings make them a compelling target for industry partnerships.