Reach 11,000 Paint & Coatings Industry Professionals with American Coatings Association

Members include executives and professionals at paint and coatings companies — from manufacturers and raw-materials suppliers to distributors — as well as technical staff working on formulation and production. Also included are individual “coatings professionals” (e.g. lab chemists, R&D staff, quality-control and production engineers) and educators or students in university coatings programs. The American Coatings Association (ACA) represents manufacturers, suppliers, distributors, and professionals in the paint and coatings industry. Founded in 1933, ACA serves as the authoritative voice for a multibillion-dollar sector essential to construction, manufacturing, and consumer goods. With deep industry alignment and influence, ACA offers advertisers direct access to a specialized, decision-making audience that shapes regulatory policy, technology innovation, and purchasing trends across the coatings marketplace.

Build your audience

Premium Placements for Maximum Exposure

Leverage ACA's exclusive digital platforms to reach industry leaders and decision-makers.
Our premium placements keep your brand front and center, where buying decisions are made.

Dedicated Eblast

Send a personalized message to ACA's subscriber base, showcasing your products and services, driving traffic to your trade show booth, or promoting new content and resources.

Benefits:

Exclusivity – As the only advertiser, your brand enjoys 100% share of voice
Frequency – ACA limits emails sent each month to increase focus
Creative Flexibility – Select from pre-designed templates or fully customize

$2,950 per eblast

Request Pricing

Website Advertising

Place your company directly in front of your target market of buyers and decision makers by advertising on ACA's website. As members and other industry professionals come to ACA for news, information and education, make sure they see your company.

Benefits:

Brand Safety – Your ads appear on trusted industry websites
Visibility – Your ad will be seen by ACA's website visitors
Targeted Reach – Reduce wasted ad spend by reaching the right audience

Audience Extension

Expand your reach beyond direct placements and target NPCA site visitors and email subscribers across the internet. By leveraging 1st party data, you keep your brand top of mind on thousands of websites, driving traffic back to your website.

Starting at $4,500 for 120,000 impressions*

Request Pricing