Reach 1,500 Intellectual Property and Brand Licensing Experts with Licensing International

Members include senior-level professionals working in brand licensing — such as licensors and IP owners; licensees/manufacturers; agents and consultants; and retailers. Their roles span across functions like global brand licensing, licensing development, merchandising, retail marketing, consumer-products partnerships and licensing consultancy, often at large companies in entertainment, fashion, toys/games, retail chains, and consumer-products firms. Licensing International is the global trade association representing professionals across the brand licensing industry — including licensors, IP‑owners, licensees/manufacturers, retailers, agents, consultants and service providers. Founded in 1985, it has grown into the defining hub for a $340‑plus billion worldwide licensing market. For media buyers and advertisers, Licensing International offers access to a highly targeted, influential and globally distributed audience of brand‑licensing decision‑makers — making it a powerful platform for sponsorships, industry‑specific promotions, or co‑branded initiatives.