Reach 40,000 Certified Automotive Collision and Repair Professionals with Automotive Management Institute

Members include shop owners, general managers, service directors, estimators and foremen working in independent and franchise collision repair and mechanical service businesses, with titles such as ­Accredited Automotive Manager or Master Collision-Repair Estimator at locations ranging from independent repair shops to national franchise chains. Automotive Management Institute (AMi) represents professionals in the automotive service and collision‑repair industry, offering management and leadership education and credentials for individuals and shop teams; since its founding in 1989. While AMi doesn’t list a current total‑member count, it has delivered over 300,000 enrollments across North America. For a media buyer, AMi presents a niche, highly engaged audience of decision‑makers and career‑oriented professionals in automotive repair — a tightly defined, actionable segment with purchasing influence and ongoing educational investment.