Reach 3,800 Motorcoach, Tour Operators, and Travel Industry Professionals with American Bus Association

Members include motorcoach company owners, executives, bus fleet operators, and tour operators managing charter, sightseeing, shuttle, scheduled transportation, and group travel services. Membership also encompasses destination marketing organizations, hotels, attractions, tourism agencies, receptive tour operators, bus manufacturers, equipment suppliers, transportation service providers, and allied travel industry associations. American Bus Association (ABA) represents the motorcoach, group‑tour, and travel industries, serving approximately 3,800 member organizations (about 1,000 motorcoach/tour companies and 2,800 tourism‑ and supplier‑related firms). Founded in 1926, the ABA unites key decision‑makers in an industry handling hundreds of millions of passenger trips annually. For media buyers and advertisers, the ABA offers access to a hard‑to‑reach, highly aligned professional audience with strong purchasing power, making it a top‑tier platform for sponsorship and targeted engagement.